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Tag Archives: Sales Process Improvement
Why Leads can be Like Potato Chips
Doctors tell us to have a diet of nutritional foods that are low in calories. Instead, many of us tend to eat foods that taste great but have little nutritional value – potato chips as an example. We then wonder … Continue reading
The Solution to Low Sales Revenue is Increased Marketing Efforts. Or is it?
The solution to low sales is increased marketing efforts. Or is it? Throw enough money into advertising and marketing then something will filter down and close, right? The reality is most businesses don’t usually have the luxury of tossing cash … Continue reading
What is Your Company’s Unique Value Proposition?
Sales people and business owners alike can usually talk all day about their products and services, features and benefits but very few can clearly articulate what the bottom line unique value their business brings to its customers. In today’s noisy marketplace, this … Continue reading